August 31, 2004

what's up with the diddypod?


Sorry, but I just gotta know what's up with this. Is this the new hp brand image? It's bold, it's fresh, it's...bling bling? You know, I'm good with the idea that the brand needs to be reenergized for the young digital consumer with cash to burn. But does hp really want to be known as the marque of choice for spoiled over-the-top celebrity gangstas, with all the baggage that comes along for that ride?

Should be a popular topic in many Fortune 500 boardrooms this fall, especially these two.

[via Engadget]

Posted by Gene at August 31, 2004 12:18 AM | TrackBack

That's brand reenergization for you. Sparkly peel-and-stick (or print-and-stick) personalization stickers will do the trick every time, right? You're channeling gangstas; I'm sensing Hello Kitty in the wings.

Posted by: amy at September 2, 2004 05:23 PM

wwwweeeeeeeeeeeeeeeeeeeeeeeee i dont know wtf this site is about but its.....whoa and kool

Posted by: K.A.T.I.E at September 8, 2004 04:07 PM
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