February 7, 2007

$1.87 million in virtual goods

Sony Online Entertainment (SOE) has published a fascinating white paper detailing their first year of experience with their virtual goods auction site Station Exchange. I joked about this before, but it has turned out to be a seriously interesting experiment, to the tune of around $1.87M in sell-through (mostly for plats and characters) and $275K in net revenue to SOE. It was pretty controversial when they started this adventure, but you have to give SOE some love for sharing the juicy details of what they have learned so far. For more context, check out Gamasutra's interview with SOE CEO John Smedley.

Posted by Gene at February 7, 2007 7:00 PM | TrackBack