November 20, 2006

don't call us sensible

Red Herring sez:

Long known as a maker of sensible computers and printers, Hewlett-Packard is trying to bust out of that image. To capture more youthful consumers, the stodgy Silicon Valley firm said last week that it’s looking into adventure games that could be played with its iPaq smart phones.

Making games that can be played using iPaqs and GPS technology could be one way to increase HP’s market share in the smart phone and PDA market. The Palo Alto, California-based company is testing a game in England that lets players attempt to break out virtual prisoners from the Tower of London. “This is part of a wider project we are running to investigate how locative services might evolve based on user experience,” the company said in a statement.

Mmm, interesting ;-)

Posted by Gene at November 20, 2006 10:41 AM | TrackBack