is bill o'reilly playing the blogs for fools?

Xeni Boing Boings: Syndicator of Bill O Reilly column nastygrams blog for linking.

Stay Free! Daily sez: The company that syndicates Bill O'Reilly's newspaper column has sent a cease and desist to the blog Newshound for merely linking to an O'Reilly column! On Stay Free! Daily, we're encouraging other blogs to link to the offending O'Reilly column.

So is this the stupidly infuriating behavior that it appears to be? Or is it yet another example of how the right wing has learned to manipulate the media? I say it's the latter; BOR is no dummy, folks. I know I would never have read his irritating, misleading screed on children and sexual politics otherwise.